Serving Gogebic, Iron and Ontonagon Counties

Regional Roundtable talks customer experience

By RICHARD JENKINS

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IRONWOOD - Transforming a customer's experience was the topic of conversation at the Western U.P. Chamber Alliance's regional roundtable Wednesday at Cold Iron Brewing.

Mark Schwanz, the owner of Chelsi's Corner, talked to the group about the philosophy he uses at his clothing store on Aurora Street in downtown Ironwood.

The Western U.P. Chamber Alliance is an organization made of the chambers of commerce in the western Upper Peninsula, Ironwood Chamber Michael Meyer said - including those in Gogebic, Ontonagon, Baraga, Houghton, Iron and Keweenaw...